Marketing mix modelling
Optimize your marketing strategy with Menhir's AI-driven insights to maximize ROI and effectively engage your target audience.
Be where your customer is.
Menhir's Explainable AI demystifies the impact of various marketing inputs on sales outcomes, providing marketers with clear, actionable insights into how and why certain strategies work.
Our Causal AI identifies and quantifies the direct effects of specific marketing actions on customer behavior, enabling precise adjustments to campaigns for optimal effectiveness.
The Menhir Platform converts complex data analytics into straightforward marketing actions, ensuring that businesses can swiftly adapt and implement winning strategies based on real-time data.
Explainable
Menhir's Explainable AI demystifies the impact of various marketing inputs on sales outcomes, providing marketers with clear, actionable insights into how and why certain strategies work.
Causal
Our Causal AI identifies and quantifies the direct effects of specific marketing actions on customer behavior, enabling precise adjustments to campaigns for optimal effectiveness.
Actionable
The Menhir Platform converts complex data analytics into straightforward marketing actions, ensuring that businesses can swiftly adapt and implement winning strategies based on real-time data.
Decision Apps
Menhir's Decision Apps automate the analysis and optimization of marketing spend across channels, enabling marketers to achieve the best possible outcomes from their budgets.
AI Models & Algorithms
Our proprietary AI suite leverages historical data and current market trends to predict the success of various marketing strategies, aiding in the formulation of superior marketing plans.
Data Collectors & Data Fabric
Menhir’s Data Fabric integrates diverse data sources, including customer demographics, engagement metrics, and sales data, to create a comprehensive view that fuels effective marketing strategies.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir develops decision-making AI to help executives and managers reduce uncertainty by anticipating the outcome of business decisions.
Menhir’s impact in Marketing Mix Modelling
Menhir revolutionises marketing effectiveness, enhancing campaign precision and driving significant improvements in customer engagement and sales.
Optimal Channel allocation
Utilize advanced analytics to strategically allocate real estate listings across optimal portals, increasing visibility and accelerating property transactions.
Digital Campaign Optimization
Analyse performance across digital platforms to refine ad placements and messaging, significantly improving click-through rates and conversion.
Seasonal Promotion Analysis
Evaluate the impact of seasonal promotions on foot traffic and sales, enabling fine-tuning of promotional strategies to maximize holiday revenue.
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